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Resource One Credit Union Announces New Chief Member Experience Officer

Resource One Credit Union has named Michelle Dahl as Chief Member Experience Officer, effective Monday, February 6, 2023.

DALLAS, TX (February 10, 2023)

Resource One Credit Union is delighted to announce the appointment of Michelle Dahl as our new Chief Member Experience Officer (CMXO). Michelle brings vast experience in customer service and experience design, having previously held prominent positions at leading financial institutions. With over two decades of experience in the financial services industry, Michelle will spearhead the effort to deliver an exceptional service experience for our members.

“We are thrilled to welcome Michelle to our team as we continue to meet our members’ needs while increasing their engagement. Michelle brings a wealth of expertise and a passion for delivering exceptional member experiences. We believe she will play a vital role in shaping our organization’s future and elevating our members’ experiences to new heights,” stated Mary Beth Spuck, President & CEO of Resource One Credit Union.

Michelle is a member-centric leader who is passionate about using technology to drive satisfaction and loyalty. She will work closely with teams across the organization to ensure that every interaction with Resource One Credit Union is effortless, engaging, and provides genuine value to our members.

Michelle’s educational pursuits include a Graduate Certificate in Innovation from Harvard University, an Executive Certificate in Marketing and Social Media from Stanford University, and Foundations of Design Thinking from IDEO U, along with a bachelor’s degree in business.

At Resource One, we are dedicated to providing members with the best possible experience, and Michelle’s appointment reinforces our commitment to this goal. We are eager to see the positive impact Michelle will have on the credit union and our members. With Michelle on board, we are confident that we will be able to continue to deliver on that promise.

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Please join us in welcoming Michelle to the Resource One team.

About Resource One Credit Union

Resource One Credit Union was originally chartered as Sears Dallas Employees Federal Credit Union in 1936. Over time, the increased demand for more locations and additional products and services prompted the expansion of our product lines and field of membership. Today, Resource One proudly serves as a not-for-profit financial institution for the communities of Dallas and Northwest Harris counties. Resource One Credit Union has 13 convenient locations to serve our 70,000 and counting members. Visit Resource One Credit Union’s homepage at www.r1cu.org.


For more information, contact:
Marketing Department
Resource One Credit Union
[email protected]

Carrolton | Cedar Hill | Irving | North Dallas
Mesquite | North Garland | South Garland | Southside | Walnut Hill
Jones Road | Oak Forest | Spring Cypress

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